PVC-Free Eco Wallpaper for the Considered Home
Most wallpaper is vinyl — a face of polyvinyl chloride, PVC. GREEN is LondonArt's material built without it: pressed cellulose fibres, printed made to measure. This guide says exactly what its maker states, and just as plainly what it does not.
“Green is the non-woven fabric, PVC-free wall covering. It is made of pressed cellulose fibres and is recyclable and breathable.”
Anyone who has tried to specify an environmentally considered wall covering knows the pattern: a leaf on the label, the word “eco” in the name, and no way to learn what the material actually is. The claims are broad, the documents are missing, and the person who cares most is given the least to go on.
This guide takes the opposite approach. GREEN is a material with a data sheet, and the sheet is where every claim on this page comes from. What LondonArt states, we quote. What LondonArt does not state, we say is not stated — because a choice made for the environment deserves the same rigour as a choice made for fire or water.
“Green is ideal for residential use and for anyone who cares about the environment.”
What PVC-free means here — and what we don’t claim
Most wall coverings, including most of this range, carry a face of PVC — polyvinyl chloride, the plastic that makes a wallpaper washable and hard-wearing. GREEN is built without it. Its body is pressed cellulose fibre — plant matter, the stuff of paper — and its maker states three properties for it: PVC-free, recyclable, breathable. One of those words needs its scope said aloud: “recyclable” is the maker’s word for the material itself, and whether a pasted, stripped wallcovering is accepted for recycling depends on your local service — we do not promise kerbside collection.
Just as important is what is not stated, because an eco page that hides its gaps is only greenwash with better typography. LondonArt states no reaction-to-fire class for GREEN — a project that must meet one uses the materials that carry their makers’ classes. It publishes no emissions figure for GREEN either; in this range the emissions lines belong to other sheets (SOUNDPROOF is stated free of volatile organic compounds — VOC — once installed, to UNI EN 12149; BOLD is stated free of formaldehyde and vinyl-chloride-monomer emission), and we never borrow a neighbouring material’s certificate.
We hold no ecolabel listing or environmental product declaration for GREEN, and this page names none. If your project’s assessment needs the maker’s documentation, ask us and we will obtain what LondonArt holds. That is the whole method: the claim, its source, or a plain “not stated”.
A paper, in the oldest sense
GREEN is 71% cellulose and 21% fibre, pressed into a non-woven sheet — closer to a fine paper than to the vinyls that surround it in the range. At 150 g/m² it is the lightest of LondonArt’s materials, with a smooth surface and a matt finish that holds a printed design softly, without sheen. It is printed to order and cut to the height of your wall.
The choice of material never narrows the art. GREEN carries 693 designs — the same murals, from near-plain textures to full botanical scenes, printed on the PVC-free body.
Its care is different, and worth knowing before you choose it: GREEN is kept away from damp, water and chemical cleaners, and is dusted dry. For a kitchen splashback, a bathroom or any wall that gets wet or wiped down, our guide to waterproof wallpaper covers the fibreglass made for exactly that.
- Composition
- 71% cellulose, 21% fibre, 8% additivesPressed cellulose fibres on a non-woven construction — no PVC in it.
- Weight
- 150 g/m² (±15%)The lightest of LondonArt's materials.
- Thickness
- 0.35 mm
- Format
- 50 cm rolls, cut to your wall height
- Surface
- Smooth, with a matt finish
- End of life
- Stated recyclableThe maker's word for the material. Whether a pasted, stripped wallcovering is accepted for recycling depends on your local service — we do not promise kerbside collection.
- Reaction to fire
- No class stated by LondonArtWhere a project needs a stated class, RAW, BOLD, SOUNDPROOF and GLASS carry their makers' classes.
- Care
- Dry onlyDust with a soft, dry microfibre cloth; pat a stain at once, never rub. No chemical products.
- Not suitable
- Damp or wet areas — route those to GLASS
Figures from LondonArt’s GREEN technical sheet (S560). Where the sheet states nothing, this table says so rather than filling the gap.
Made for the rooms you live in, not the ones you hose down
LondonArt makes GREEN for homes. The murals below are from the GREEN range; the rooms are design scenarios, not case studies.
The wall the household gathers around
A living room wall is looked at more than any other surface in the house, and it is the first room LondonArt names for GREEN. The matt cellulose surface suits it: colour reads softly, lamplight does not glare off it, and the material behind the design is one you chose on purpose — a plant fibre, not a plastic, on the wall where you spend your evenings.
A quiet material for the quietest room
The bedroom is the other room on GREEN’s sheet, and the logic is easy to follow. It is the gentlest room in the house — no splashes, no scrubbing, no traffic — which is precisely the life this material is made for. The maker calls it breathable; the finish is matt and calm; and a made-to-measure mural turns the wall behind the bed into the room’s one considered gesture.
Anywhere dry, gentle and indoors
Beyond the two rooms the sheet names, the same conditions hold in a study, a dining room, a dressing room or a guest bedroom: dry walls, gentle wear, and time spent close to the surface. Those are our suggestions, not LondonArt’s — and the one rule travels with the material wherever it goes: keep it away from damp, water and chemical cleaners, and dust it dry.
Where the PVC-free wall belongs
- Living rooms
- Bedrooms
From LondonArt’s GREEN technical sheet: for “household settings, such as the living room or bedroom”, and “for anyone who cares about the environment”. Indoor walls only.
- Dining rooms
- Studies and home offices
- Guest bedrooms
- Dressing rooms and walk-in robes
- Reading rooms and home libraries
- Stair landings and upstairs halls
Further dry, gently used indoor rooms, suggested by Wall in Love. Wherever it goes, GREEN is kept away from damp, water and chemical cleaning products.
Made to your wall, then hung strip by strip
We supply the made-to-measure wallcovering; the install itself is carried out by your own decorator. What follows is how the material behaves on the wall, from LondonArt’s GREEN installation manual.
- 01It arrives cut to height
GREEN is printed to order and delivered as 50 cm strips, cut to your wall's height. The strips are hung edge to edge — aligned, never overlapped — so the pattern runs unbroken across the wall.
- 02The wall is prepared
The surface beneath has to be smooth and painted white, solid, absorbent and free of oil, water and dust. Ceramic tiles are levelled with a smoothing primer and their joints filled first, so nothing telegraphs through.
- 03The adhesive is rolled on the wall
The glue stands for about three minutes, then goes straight onto the wall with a short-wool roller, a section of ten to fifteen square metres at a time, rather than the whole wall at once.
- 04It is given time to set
The material is happiest at about 20°C, allows roughly twenty to thirty minutes of open time to position each strip, and sets over forty-eight hours. Once up, it is cared for dry.
Every panel is made to order in Italy, so production begins once your order is confirmed. Lead times for manufacture and delivery are estimates only, subject to manufacturer availability and shipping conditions — we will give you a realistic timeframe with your proposal.
See GREEN for yourself
The surest way to judge a material is to hold it. Handle GREEN’s matt cellulose at the showroom, try a design on your own wall, or browse the designs available on it.
Physical samples are available on request. GREEN is one of the eight materials we offer; its material page has the full specification. Specifying for contract and public settings instead? Our guide to commercial-grade wallpaper covers the materials with stated fire classes.
